Arbitration of traffic - what it is, where to start and how to earn + TOP-8 proven CPA networks (affiliate programs)

Hello dear readers of the financial magazine Rich Pro! Today we’ll talk about traffic arbitrage - what it is, who it is and what it does, what CPA networks and affiliates are for.

From the article you will learn:

• Fundamentals and basic concepts of traffic arbitration;
• Detailed aspects of working with traffic and its sources;
• Possible risks and ways to avoid them;
• Resources for obtaining and deepening knowledge on the topic.

Want to know how much and how you can earn on Internet traffic? Then read the article and remember important points!

About traffic arbitrage, what is CPA marketing, what CPA affiliates (networks) exist and what are they for, as well as which offers are the most popular - read more about all this

1. CPA marketing - definition and meaning of terms

CPA(from EnglishCost per acquisition - “price (payment) per action”) - this is an online advertising model, which is paid only for certain actions.

If you give a simple example, the situation is built on the likeness of a triangle - advertiser(owner site), webmaster (arbitrator), visitor web resource (potential client).

CPA model - The most effective way to pay for advertising, as the advertiser pays the webmaster a certain amount for the attracted visitor who performed the target action. Most often, the target action is understood as registration, purchase, application processing and the like.

CPA network - This is a resource that coordinates the relationship of the advertiser and the webmaster, also conducting statistics.

Terms to be used in the article:

• Advert (advert) - this is what webmasters (arbitrageurs) who earn on CPA networks can call;
• Offer (offer) - proposal of the site owner (advertiser);
• Landing (landing page) - translated from English as "landing page". In other words, a specially designed page to retain the attention of the visitor and his inclination to perform the target action.
• Pre-landing (prelanding page) - also called gasket. An intermediate page, which can serve to increase the interest of the target audience, improve the conversion rate, as well as for other situations where a direct visit of the visitor to the landing page for various reasons is undesirable.
• Lead (lead) - an interested visitor who has completed the target action. You’ve probably come across terms such as "lead generation"or abbreviated"lidgen". This is the process of capturing and transforming a visitor into a potential customer. There are many ways to do this, some of which we will discuss below.
• Hold (hold) - the period of time for which ad networks (CPA-networks) delay the payment of adverts (webmasters). It serves to certify the quality of the traffic involved, that is, approximately during this time, your lead must be guaranteed to perform the target action. This is a kind of mechanism for protecting advertisers from intentional overtaking (cheating) garbage traffic, bots and other fraud from dishonest adverts.
• Profit (profit) - the ad revenue from network payments minus the costs of lead generation. That is, profit is the net profit of the arbitrageur.
• Ratio (conversion, conversion, conversion rate, CR) - can often hide under the definitions "conversion", "the envelope". The number of leads divided by the total traffic taken. Ratio is usually indicated as a percentage. For example, ratio in 40% or 0.4 means that for 10 attracted visitors 4 completed the target action.

At first glance, everything looks a little complicated. Let’s take a closer look at how this works and what you can get with due diligence.

2. What is traffic arbitration and why is it needed

This definition has nothing to do with financial disputes in court, as the name might suggest. Traffic - the number of site visitors for a certain period of time.

Traffic arbitrage - This is the purchase by the webmaster of traffic at a certain price for subsequent sale on more favorable terms. The difference in price between buying and selling traffic is the profit of the webmaster.

Who needs traffic arbitration and why?

In the role of advertisers - consumers of traffic that may bring an ad - are various organizations and individuals who, for example, sell goods or services on the Internet.

It's simple: by paying an arbitrager (advert) a certain amount for a lead (a potential buyer of a product or service), the advertiser can later receive much more income from of sales, repeat sales, resale and other things.

And in order to build up a good client base, expand the existing one or establish a stable flow of clientele, advertisers resort to the services of CPA networks, where adverts can respond to their offer.

Partnership programs appeared on some sites many years ago - when owners accrued a certain reward to an existing client for attracting a new client.

About what it is and how to work with affiliate programs, we wrote in a separate article.

We can say that traffic arbitration - This is a slightly evolved and streamlined affiliate program.

All about traffic arbitrage - where to start and how to make money on cpa-affiliates. Detailed step-by-step instructions for earning

3. Where to start traffic arbitrage and how to make money on CPA affiliates - step by step instructions

Before you begin to work with traffic arbitration, you must go through the following steps:

Step 1. Register and select a CPA network

First of all, you need to register in a CPA network, or better, in several in order to cover a wider field of offers or to monitor the conditions of the same offer in different networks.

It often happens that in one network advertiser indicates lead cost 50 rubles, but in another network on a similar campaign - 60 rubles.

The difference is not as great as it might seem at first glance, but when the number of leads starts measured in hundreds and thousands - even these 10 rubles differences in lead cost can significantly increase your profit.

Evaluating various offers according to some criteria, you can understand how beneficial it will be for you to work with them.

Step 2. Choose an offer

From the entire set of advertisers' offers, you need to single out those that will bring income at the lowest cost and with greater probability.

Some suggestions for choosing an offer:

Tip 1. Pay special attention to the simplicity of the offer for your leads.

For example, it’s good if the advertiser pays only for registration, and not for some additional actions. The latest addition may lower your conversion rate (conversion).

Tip 2. Pay attention to the rating of offers.

See offer rating - higher means better.

Tip 3. Pay attention to the duration of the hold.

The hold is also important - the less this time, the faster you will get your money.

Tip 4. Rate the pages (landing page, sites) of the advertiser

Examine the advertiser’s pages to which you lead users. The simpler and more understandable they are, the better. They should not be overloaded with information, repel and scare, require filling in too many fields for registration, and so on.

Try to understand if you like this page as a person who just got on it and is interested in the offer.

Tip 5: Check out the advertisers traffic requirements (traffic sources)

Among other things, carefully read the advertiser's traffic requirements - this is the basis for setting up your advertising campaign.

Otherwise, if your traffic does not meet the requirements, you simply merge the advertising budget and get nothing.

Step 3. Attract traffic

Perhaps the most controversial moment in arbitration is where to get the highest quality traffic at the lowest cost? You have two ways - free and paid.

1. Free traffic

Free traffic can be taken from your sites, if you have them, forums, other resources where live people who are interested in the subject matter of your offer spend their time.

In some cases, such traffic can bring you a good profit. Especially if you do not have the initial funds to purchase it.

For example, you have a blog about online games. You have followers or regular active readers. You have chosen an offer where registration in the online game is required. On your site, you write an article or an overview of the advertiser's game and post a link to the landing page.

Your readers follow the link and register where you receive money for the indicated actions.

The question is logical, why not create a websitefrom which you can receive targeted traffic for the offer. However, there are several significant cons: your total domain name purchase costs, hosting, website development and his promotion can be much higher than the funds that you earn with it.

We recommend reading the article - "How to create a website for free yourself from scratch."

Important! In addition to all of the above, an advertiser can close an offer (stop buying leads) even before search engines index your site and any traffic will go to it.

Including for this reason, many experts on website promotion from runet switched to traffic arbitration - this is faster money.

Paid traffic in traffic arbitration - banner advertising, contextual, teaser

2. Paid traffic

If you have a certain amount of money, you can buy traffic and “pour” it on the offer, bypassing the intermediate links and reducing costs. Consider this option in more detail.

Hypothetically, you can lure potential customers (leads) with everything that he is able to see and what you can click on - this banner, contextual ad, fast or ad unit on a social network teaser.

There are also specialized traffic exchangeswhere for a certain price you can buy a certain number of visitors. But this is far from the highest quality traffic and investments may also not be justified.

The same situation withbanner advertising. The modern Internet user is so sophisticated with advertising that you have to try hard, creating a really attractive and effective banner that you will click on. And thanks to various ad blockers, which are becoming increasingly popular, banners can be safely called an anachronism - a user with a blocker simply will not see him.

We will talk about advertising in social networks, contextual and teaser in more detail, since they are now most often used by arbitrageurs to receive traffic.

Contextual advertising

The most popular contextual advertising services are Yandex.Direct and Google Adwords.

In more detail what contextual advertising is and how it works, what services exist, how to launch a campaign yourself and where you can order it, we wrote in a separate publication.

Contextual advertising (Yandex.Direct and Google Adwords) - excellent tools and services for traffic arbitration

Consider the main pros and cons of contextual advertising in a visual table:

Social Media Advertising

Today, all major social networks (social networks) have their own advertising services with fairly extensive capabilities for highlighting the target audience - targeting. An example is In contact with, Facebook, Classmates.

The use of advertising in social networks in traffic arbitration

Consider in a visual table the main pros and cons of advertising on social networks:

Teaser networks

You have probably seen on the sites ad units in the form of a picture and a short catchy text that motivates you to click on the link. This is a teaser (Eng. Tease - tease).

The task of teaser advertising - capture the visitor’s attention with such a text-graphic block and bring to the target site. However the problem of teaser networks in that they do not always provide high-quality traffic.

Context and social media advertising You can set it to narrow your target audience as much as possible, playing in favor of increasing the envelope. You already have an idea of ​​what kind of person will see your ad and react to it. Whereas teasers appear on sites where the audience is very motley. And it is not a fact that a person who is really interested in an offer will react to advertising. All this can reduce your envelope.

But experienced webmasters say that “teasers” (as arbitrageurs call teaser networks among themselves), with the proper approach, give traffic at the lowest cost than the context and social networks. Below we will tell you how to do it.

Step 4. Testing

At this stage, we find the best options for profit. Arbitration of traffic involves constant research. If you thought that an ordinary arbitrageur charges up advertising campaigns, starts them, and rests the rest of the time, this is not entirely true.

After launching the campaigns, you will have to work on improving them (analyzing the offer, advertising efficiency, and so on).

So, the main steps to modernize and improve the advertising campaign:

Stage 1. Traffic analysis

You need to check the traffic from which source gives the best envelope for this particular offer.

Stage 2. Check the effectiveness of the promotional materials of the offer

Determine how well the materials of the offer itself work (for example, the page on which you are pouring traffic) under different traffic conditions.

Step 3. Create and validate ad units

Create several creatives (banners, teasers, ad units - all that you are going to attract leads with) and check which of them are good for potential customers.

Stage 4. If you use pre-landing, it is worthwhile to test it.

Experts call it A / B test or split test. Experiment with various design elements, with their location and appearance. As a result, you will determine the optimal combination.

Step 5. Find out the best time to display your promotional materials.

Determine when your ads will show (when exactly your target audience is online and most likely to see ads). Otherwise, there is a risk that the advertising budget will be partially “clicked” by non-target visitors who are weakly interested in the subject of the offer, but who have bought on your creative.

To collect such statistics and determine the vectors of further movement, you may need from several days to several weeks.

But if you work well with testing and correcting the identified shortcomings, the envelope of your advertising campaign will be much higher. And the likelihood that you will merge the budget into zero or minutes is much lower.

Step 5. Filter low-quality (bad) arbitrage traffic

The logical question arises - how to get it target visitor and get rid of low-quality traffic?

It is no coincidence that in the article we mentioned the term "pre-landing" (prelend (in the circle of arbitrageurs)). This page will help you. not only warm the interest of the audience and raise envelope, but also collect some statistics on your traffic and cut off bad traffic.

So, for example, you can connect the page to the Google Analytics service (or Yandex.Metrica) and specify the link click on the offer link to which you decided to pour traffic as goals. So you will see a more approximate (real) conversion of the offer.

And besides, resorting to some tricks, you can stop bots. For this, for example, webmasters create a link or form that is invisible to a live visitor, but perfectly visible to bots.

The bot, once on the page, begins to scan it for those same links and forms, trying to click on them or send the completed form.

Using such a trick paired with a statistics service, you can improve the quality of traffic that will subsequently be merged into the offer, as well as understand how much quality traffic you bought, and whether it is worth further working with such a provider.

Step 6. Save the budget (run ads in teasers)

Before you will clearly understand how to properly configure contextual advertising and targeting, we advise you to work with teaser networks.

It often happens that newcomers to the arbitration world try to whip up campaigns in Yandex.Direct and Google adwordswithout having the necessary experience for this, they simply drain the entire budget. Naturally, after this they will say that there is no money in arbitration and that it is not worth it to deal with. Therefore, we recommend reading an article about setting up Yandex.Direct and a selection of keywords for an advertising campaign.

That is why at first it is best to use teaser networks, but pay attention to some points.

Time-tested teaser networks are considered resources - Bodyclick and TeaserNet. You are required to register in these networks and create several ads (creatives).

Think about which ones might be of interest to your target audience, make a few options and test them.

Check out the targeting tools that teasers present and try find the best settings for your offer. For example, you can determine whether to re-show the ad unit again or not, at what time of the day it is better to turn on ads, and when impressions should be stopped. You can do all this by observing the statistics in your personal account.

Explore the other features of teaser networks where you sign up. In the future, you will be able to make a clear decision which network is more profitable and convenient to work with.

In addition, with some experience, discover other sources of traffic - try to work with context and social networks. Some webmasters claim that even banal spam still gives traffic. In general, try different ways to get traffic and find the most interesting for yourself.

The main options where you can "pour" traffic - CPA networks, SMS affiliate programs, product affiliate programs

4. Where it is better to pour arbitrage traffic - 3 main directions

We decided on the sources and processing of traffic. Now it remains to understand where the most efficient way is to let the received traffic.

There are several options where you can direct traffic:

Option 1: CPA Networks

As you already know, this is a type of promotional offer where you get paid for leads. Among the popular target actions, for example, registration on the target site, sending a completed application, order goods or services for a certain amount, file download, watching video and others.

Some CPA affiliates use a combination of several targeted actions. So, eg, you will be able to receive a reward for registration, and in the future if your lead (client) will make purchases, use the advertiser's paid services, you will be charged a percentage of the amount spent (CPA affiliate program AviaSales.ru and others work according to a similar scheme).

Option 2. SMS affiliate programs

Their meaning is that the user must somehow send an SMS to a short number. It is believed that this method of earning is losing relevance due to more stringent restrictions imposed by mobile operators.

Option 3. Affiliate Sales Programs

Webmasters also call them product partners. It is very similar to CPA, but in this case you get a percentage of sales of goods.

Now it is precisely this topic that is gaining momentum, as the user receives not some abstract service, but a very real product that they purchase at a better price than in a store.

5. Rating of the main CPA networks - TOP-8 reliable CPA affiliates

The article often mentioned CPA networks and cpa affiliates. Now it's time to talk about specific resources that will help you in finding interesting and profitable offers.

1) Ad1.ru

A popular affiliate program aggregator with a large selection of advertisers. CPA - the network is also suitable for beginners, as it has a well-designed interface that is understandable to a simple user.

Of the additional advantages - quick help supportwhich again is good for beginners in the world of arbitration as well low withdrawal threshold - from 800 rubles with the possibility of a weekly payment.

If your turnover exceeds the mark of 5,000 rubles per day, you can withdraw funds more often.

2) Admitad.com

This CPA network can be noted for its excellent statistics, which, perhaps, have no analogues anywhere. If at the dawn of formation, the network worked more gaming offers, now the range of topics is very wide.

Here you can find interesting and suitable affiliate programs for you. And besides, if you have any questions along the way, you can find a solution or discuss them on forums on the Internet.

3) Cityads.ru

This CPA network is a recognized monopolist in the market. gaming offers. Why do we offer you games? It's simple: it will be easier for a beginner to start with these affiliate programs. And this network will present you a lot of interesting offers related to online games. So you can earn first money with a relatively small budget.

4) M1-shop.ru - affiliate CPA network

M1-shop.ru is a top affiliate CPA network with good offers and large commission payments. This CPA affiliate is a leader among commodity CPA networks, which has a huge number of offers, quick payment and technical support.

5) Other CPA networks

There are many other CPA networks that deserve attention:

1. Actionpay
2. kma.biz;
3. LEADS
4. ActionAds
5. and others.

6. How to choose a CPA network and what to look for

We have already mentioned that offers from the same advertiser, but with some reservations, can be presented in different CPA networks.

At first you are better choose an offer with the simplest conditions - for example, user registration. Despite the fact that they pay less for this, it will require you to do less work with the quality of the traffic and analyze it.

For instance, in one network, the advertiser’s offer may include payment for registration, and in another, payment for an active user who not only registered, but also performed some other actions (played for several days, bought keys or attributes for the game, etc.).

Be sure to study all the nuances of the offer, including traffic requirements. Pay attention to the parameters of the hold and the frequency of payments of the cpa network.

The main risks in arbitration - a good example with numbers

7. What are the risks of traffic arbitration?

The main risks of an arbitrageur arepoor traffic. For example, if you purchased entertainment-related traffic on an offer with goods for a wealthy adult audience.

Suppose you paid on a traffic exchange 500 rubles per 1000 visitors. Of this 1000 only 10 visitors switched to landing page (prelend) and no one ordered the product or service of the advertiser (did not click on the offer link).

Accordingly, your envelope (conversion) = 0, but loss - 500 rubles.

In reality, errors occur according to a similar scenario - the arbitrator did not pay due attention to any aspect in his bundle of the advertising campaign (for example, prelend - land - application), and as a result went into minus.

Arbitrator with little experience It can also distribute the entire available budget among several promising offers and even go into a plus, but run into long hold or rare payouts of the network. Thus, he will not be able to promptly withdraw funds received in order to participate in other offers.

Therefore, it is recommended to test everything that is possible at different stages of the advertising campaign. And also to study in detail the conditions of the offer and the operating procedure of the network in which you select the offer.

8. How much can you earn on traffic arbitration

This is perhaps one of the main issues that interests anyone who is faced with the world of traffic arbitration. And the exact answer to this question, alas, does not exist..

Arbitrators with years of experience can earn several million rubles a month.

Middle-aged arbitrageurs are able to earn several tens or hundreds of thousands of rubles.

Also get ready for some frustration at first:

FirstlyThere is no quick money in arbitration. You will often need funds to buy traffic, while you can withdraw your first profit about a month after the start of work.

Secondly, no one excludes errors and banal "drain" of traffic. Believe me, even inveterate arbitrageurs at first lowered substantial sums due to the fact that they did not take into account any conditions and circumstances. But then, relying on their own mistakes and the practices of other specialists, they beat off these funds and went to the plus.

Most likely the newcomer will face the fact that in the first few months he will not feel the real effect of the work done. But if you analyze and draw the right conclusions from your mistakes, adjust the strategy and choose your thematic niche, which is easier and more understandable to work with, you can get the results in the near future.

An example of traffic arbitration with numbers. Offer: watches

9. A good example of traffic arbitration with numbers

To illustrate, we give one simple example from the life of a novice arbitrator. You can count as much as you like how much money do you spend to purchase traffic, which offer will you merge it on, how much is your envelope and what will be the final payout. But in reality, the result may be completely different.

Suppose you took a CPA offer to sell watches. In such offers, payment for a confirmed application may reach before 1000 rubles and more.

You create a campaign in Yandex.Direct, where for every click on contextual advertising you have to give 5 rubles each. About 100 clicks on advertising received 500 rubles in Yandex.Direct. Of these 100 clicks, you’ve got only 4 applications, 2 of which confirmed 2 others do not.

Suppose the payment for a confirmed application in this offer is 800 rubles. Thus, for the work done (drawing up an advertising campaign, etc.) you received 1600 rubles.

Subtract 500 rublesspent on Yandex.Direct. And so your profit was 1100 rubles.

These 500 rubles for advertising could be spent in another way. For example, order advertising in a group of a social network and receive more clicks or more applications with the same number of clicks.

And they could, and vice versa - spend several thousand rubles on advertising and not receive a single application.

Therefore, it is necessary to constantly test the offer, advertising platforms, pages where traffic is directed, and so on.

In addition, you should not let the entire advertising budget for any single offer. Try to launch several advertising campaigns for different offers. So, even if for some of the offers you have a drawdown to the minus, others with a more successful result will be able to equalize the situation.

10. Frequently Asked Questions

Naturally, few people want to make mistakes and spend money in search of successful bundles, sources of traffic, creatives and other moments that should ultimately lead to success. It’s simpler and more visual when you can learn about it from someone’s real practice, so that someone will teach the necessary basics, and he will show it with illustrative examples.

Here are a few questions from beginner arbitrageurs and the answers to them.

Question 1. Where to get training on traffic arbitration?

It so happened that people are generously sharing positive results, and for some time even failures, on social networks and blogs.

Traffic arbitrageurs are no exception, and we will provide a small selection of resources where you can gain and deepen knowledge on the basics of arbitration, and see an analysis of some real situations and cases on earnings.

• CPA NOOB - The VKontakte group, which provides reviews of interesting affiliates, examines cases and many people interested in the topic of traffic arbitration. Content is regularly updated.
• CPA King - Another VKontakte group that is related to the cpaking.ru website of the same name. The site itself, as you understand, is devoted to the topic of earning on CPA. The group contains links to interesting resources, discussions of various points that may be useful to an arbitrator. And in general, very interesting.
• M1-shop - Vkontakte group, developed by the CPA network of the same name. If you want to try your hand at a product - and we mentioned earlier that the direction is gaining popularity - sign up and read.
• kote.ws - popular arbitration forum

The most popular offers in CPA networks

Question 2. What are the most popular CPA-offers in RuNet?

Can highlight 4 (four) groups Offers-CPA:

1. online games;
2. online stores;
3. banks (product offerings (loans, loans, etc.));
4. info products.

Among online games, "Tanks". The game, despite its considerable age, still has not lost popularity.

Well-known online stores, such as Lamoda, Quelle, Wildberries entertaining offers are also regularly published. Tinkov and Home Credit banks saw the benefits of arbitrage services. Their offers are often found on the expanses of various CPA networks.

As for information products, these are most often methods of losing weight or taking care of yourself, various courses. Close to them are the so-called goods by mail - you could see suggestions for weight loss (Monastic tea) or other products that the client can order on the site and receive by mail.

Question 3. What is cheating and fraud in CPA?

Even now you can find offers where everything is required only registration in an online game. And before, there were a lot of such offers from advertisers. And unscrupulous webmasters either clicked on the offer link and registered, or published an order on some freelance exchange, where they gave the task to register in the game, but at a price lower than the advertiser’s payment.

Cheat and fraud (eng. Fraud - fraud) - these are two terms that describe the same phenomenon: the use of dishonest methods when fulfilling the conditions of the offer.

Actually, precisely for this purpose the concept of “hold” was introduced in CPA networks. During the indicated time it will become clear whether you “poured” high-quality traffic, or decided to resort to fraud.

For fraud, poor-quality traffic, your account in the CPA network can be banned.

Question 4. How much money do you need to start?

As we have already mentioned, no one will tell you the exact number. It could be 3000 rubles, and 30000rubles, and more. It all depends on the amount of earnings, your abilities and desire.

Remember also that you should not "let" the entire available budget for one offer. Pawn small amounts of money in advertising campaigns. Especially if you are still just testing the bunch.

The error of any novice arbitrator is typical: a person invests all available funds in an advertising campaign, which he does not set up properly in a hurry. Naturally, the budget will be spent, and the output will be low conversion and loss from activities.

11. Conclusion + video on the topic

So, in this article we have successively gone from the basics and definitions of traffic arbitration to the consideration of the real application of this knowledge and life examples. They showed you which CPA networks it is better to work with, where to get traffic, what to do with it later and how to protect yourself from low-quality traffic. In conclusion, answers were given to the most common questions.

We hope you understand that traffic arbitration - This is a constant work, coupled with a large amount of research work and constant study of the new. Agree if earnings in CPA networks was too simple, every second would do it.

There are not so many successful “arbitrageurs,” and many of them have gone through errors, “draining” traffic to minus, and much more. But they have not lost their enthusiasm and continue to do what brings them real and quite decent money.

Arbitration of traffic is just one of many ways to make money on the Internet.

In conclusion, we suggest watching a video about traffic arbitration:

And the video about arbitration on product offers - “How do they earn money on traffic arbitration?”:

The team of Rich Pro magazine wishes you good luck and success in traffic arbitration, learn from other people's mistakes and make fewer of your own, achieve a high level of knowledge, skills.

We will be glad if this article really helped you or at least gave answers to your questions. If you have any comments or have questions about the topic, then ask them in the comments below.

Watch the video: Stop and Win a Court Case Using Common Law Arbitration (November 2024).